How We Work
Using Simbions for insights into your brands and business
Build
We generate your Bespoke Context Model for your brand and category based on a broad spectrum of sources, for Simbions to draw relevant knowledge from.
Recruit
Select a representative sample of Simbions is recruited for you from our total population.
Run
Engage with your Simbions in interviews, panel surveys or focus groups.
Giving powerful applications across the innovation and marketing value chain
Whitespace Exploration & Discovery
- Identify Consumer unmet or undermet needs in a category
- Understand consumer motivations, use cases and barriers
- Identify Innovation Whitespaces: most relevant benefit spaces and positioning
- Understand consumer perception of a category and expected benefits
- Understand current consumer product usage, behaviors, preferences
- Understand relevance of emerging trends in a category to consumers
Innovation & Iteration
- Iterative building of product concepts
- Comparative testing with competitor products
- Iterative claims testing
- Identify consumer priorities across benefit spaces
- Identify language that best resonates with consumers
- Iterative nomenclature/name testing
- Understand taste and form preferences
- Understand attitudes towards packaging prototypes
Go-to-Market
- Packaging design finalization
- Price sensitivity and appeal to switch
- Iterative testing of messaging structure and priorities
- Iterative development of launch toolkits
- Iterative testing of creative assets, in-store assets and ecommerce assets
In-Market
- Assess consumer response to real time competitor activity and market dynamics
- Testing any planned product changes such as new size, price, taste, packaging
- Testing new channels for distribution
- Testing new or modified creative and eCommerce assets
