We simulate people
who stimulate brands
and businesses.
Our mission is to simulate humanity at scale.
With populations of emotional, simulated, individual people.
We call them Simbions.
Using proprietary AI and contemporary cognitive and behavioural psychology, Simbions can be used in qualitative research just as you would people.
They respond to verbal and visual stimulus, to moderators and to each other, to unlock more new insights for your brand or business.
Successful early use cases for our simulated people include in depth interviews, panel surveys and moderated focus groups
That’s why these brands and more trust us with their insight needs
“I’m impressed by the emotional depth the Simbioniq technology uncovers and by its ongoing utility, as it continues to provide meaningful insights well beyond a single project.”
Teresa Correa – Pavlat, Consumer Insights & Analytics Leader | AI & Agile Innovation, Haleon
"The Simbions are truly a game-changer! It helps us uncover the why behind consumer feedback, delivering rich insights that fuel the entire innovation lifecycle. It has truly step-changed our agility and consumer centricity."
Andrea Barath, Senior Marketing Director & US Incubator Lead, Haleon
"Incorporating Simbioniq has fundamentally accelerated our speed to learning - cutting time by up to 50% compared to traditional methods - without sacrificing insight quality. It’s been a true game changer for how we innovate and make decisions.”
Bob Uccardi, Innovation Lead, Haleon
“The first time we used Simbioniq technology to dive deep and mine for insights, what impressed me was the range of comments from the Simbions and the depth of their reasoning. I am confident this technology will help us move faster and be more nuanced in our new product development.”
Sherry Polevoy, US Platform and Sustainability Innovation Lead
I’m impressed by the emotional depth the Simbioniq technology uncovers and by its ongoing utility, as it continues to provide meaningful insights well beyond a single project.
Teresa Correa-Pavlat, Consumer Insights & Analytics Leader | AI & Agile Innovation, Haleon
